Background

India’s dental care sector is experiencing impressive expansion, with a CAGR of 9.40% from 2022-2030, projected to reach $1339 Million by 2030. This accelerated growth can be credited in part to the increasing awareness amongst individuals about the importance and availability of personal health treatments like oral care and hygiene offered at Dental clinics today.

As demand for dental services increases, so does competition. To stay ahead, dental practices must use digital marketing best practices to attract clients continually. Optimizing for Hyperlocal search is a great step in this direction.

Challenges – Lack of consistent digital presence on Google

Lack of focus on top drivers of local discovery, consumer choice, and conversions.

Lack of Customer Engagement

Incomplete Google Business Profile listing, adversely impacting the ’Near Me’ search discovery

Customer Reviews

Despite having 100s of patients every month, there was no mechanism to collect & manage customer reviews consistently and build a credible online reputation

Local Social Activity

There was no content strategy to actively engage with the clientele on digital channels through regular social media content sharing

Objective

Maximize inbound leads and conversions from mobile ‘Near Me’ search at every location.

Solution – Review management to enhance reputation

Zceppa’s Discovery Products Ensured ’Near Me’ search Dominance In 3 Actionable Steps