Digital adoption and the pandemic have transformed how consumers buy offline. It now starts online powered by mobile location based search creating huge growth opportunities for multi-location businesses like yours.

4 out of 5 smartphone users search for a product or service on their mobile. And every second search is a ‘location-based’ search, clocking a staggering 900 percent growth in two years. Consumers doing ‘location-based’ searches have an immediate need and high purchase intent: 76% of them take an action – call, visit, message, buy – within 24 hours! 

The growth driven digitally is evident, but are you leveraging its immense power? As a multi-location brand or an offline store, if you’re not getting found online –

• You’re losing high purchase-intent customers
• Your business is not tapping into its true potential by attracting local traffic

To thrive & grow, you need to be present, visible & differentiated during this consumer journey as you are just one among many options.

This is where local SEO comes in – optimising your offline touch-points for location based search helps you rank at the top of Google search.

Standing out is the only way to maximise your business’s revenue. Let’s dive deep to learn more about the role of local SEO in your growth.

Why Do Multi-Location Businesses Need Local SEO?

Let’s say you decided to order a cake (or pie or gulab jamuns) for a friend’s birthday. You might order her favourite kind right away or you’d search for “cake shops near me”! It’s that simple.

Customers when looking for a product or service first search online to find the best options! And what they see are businesses ranked based on Proximity, Prominence & Relevance – all very important factors for Local SEO – Optimise for these and you have a great chance to rank within the Google 3-Pack.

 Top 5 Reasons to focus on Local SEO if you’re a location business

1. You want your locations to shine online: When potential customers search for your business category, ranking high with accurate info helps you get found

2. Guide new customers to your stores: People searching for products or services “near me” have high purchase intent – you do not want to miss this opportunity to maximize revenue
   
3. Drive leads even without a website: You don’t really need a website; an optimized Google Business Profile is enough to get more leads to your business! Treated well, it works as your 24×7 salesperson who shows up when someone needs your offerings.
4. You connect online to offline (O2O) for a seamless brand experience – Modern consumers seek convenience more than anything else. If you offer a smooth mix of online support with superior offline experience, growth is bound to follow!
5. You can grab the early mover advantage: Less than 5 percent of businesses satisfy the basic requirements of local SEO today. This is a great opportunity for you to stand out among competitors and enable your brand to grow through online visibility.

In short, you can make your competitors go crazy 🙂

If this excites you – Zceppa is the only platform that you will need so your business gets found online! Let’s find out how.

Also Read: Why Every Multi-Outlet Business Needs Location Marketing?

Still in doubt? Here is a real story

Meet a leading car dealer of a reputed brand in India with 30 dealerships spread across 5 cities. When optimised for local discovery with Zceppa’s location marketing platform, they saw a 154% increase in their month on month leads 

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Statistics Source: www.thinkwithgoogle.com