2.0 billion users! Reflect on the significance of this figure for a moment.

That’s the number of people who use WhatsApp for business every single day!

‍And over 100 billion messages are sent through WhatsApp each day! In fact, messages sent through WhatsApp have increased by 53.8% compared to 2018.

These statistics are a huge testament to WhatsApp’s status as one of the leading communication channels in the world. It has transcended its initial purpose as a personal messaging app to become an indispensable tool for businesses worldwide. To further enhance its utility for businesses, WhatsApp introduced its API, which allows companies to manage and automate their conversations on WhatsApp.

As WhatsApp continues to dominate the world of business messaging, businesses and enterprises should use it to expand their reach. This blog discusses what precisely is WhatsApp Business API and how you can use it. We’ll also explore the top 10 benefits of using WhatsApp for business and how companies can leverage certain tools to propel their businesses toward success.

What is WhatsApp Business API?

While WhatsApp Business is a dedicated app for freelancers and small businesses, WhatsApp Business API is a powerful tool provided by WhatsApp for large businesses and established organizations. It allows them to broadcast thousands of messages in one go. In fact, the WhatsApp API allows broadcast messages to 1 million unique users.

Businesses should consider using WhatsApp API for a multitude of reasons. 

Firstly, the enterprise will get a “Verified Green Tick” on the WhatsApp app, building consumer trust and confidence.

Fun Fact?

The engagement rate for 1 million verified WhatsApp business accounts is 1.72%, compared to 1.39% for non-verified business accounts. 

Additionally, with WhatsApp API, you can use intelligent bot-based customer support to resolve issues and automate sales. In fact, according to the 2023 estimates, 2.5 billion business hours were saved through WhatsApp Chatbot.

If you are seeking to expand your reach and forge stronger connections with your audience, perhaps it’s time to consider leveraging the power of WhatsApp Business API. 

Top 10 Benefits of Using WhatsApp Business API

WhatsApp Business API offers numerous benefits for businesses aiming to enhance their customer engagement and streamline their operations. From interactive product catalogs to seamless communication and secure transactions, WhatsApp Business API provides a comprehensive platform for businesses to connect with their customers efficiently. 

1. Interactive Product/Service Catalogs

WhatsApp Business API allows businesses to create interactive catalogs showcasing their products or services. Users can browse through offerings and view images, prices, and descriptions—all within the chat interface, simplifying the customer’s journey from interest to purchase.

2. Group Messaging for Communities 

By using WhatsApp Business, companies can create specialized groups tailored to different customer segments. For instance, an automotive business can create groups for luxury car aficionados, off-road adventure enthusiasts, or electric vehicle enthusiasts. These groups serve as virtual spaces where like-minded customers can connect, share experiences, and interact with each other, creating a sense of belonging and exclusivity. 

3. Appointment Reminders & Order Tracking

Keep customers informed and engaged by sending appointment reminders, order confirmations, and real-time tracking updates directly through WhatsApp. This proactive approach enhances customer satisfaction and reduces missed appointments or orders.

4. Personalized Marketing Campaigns

Create tailored marketing campaigns that resonate with individual customers. WhatsApp’s personal touch enables businesses to send personalized messages, promotions, and exclusive offers, fostering a stronger connection and higher engagement.

5. Integration with Payment Gateways

Integrate payment gateways seamlessly with WhatsApp Business to facilitate convenient and secure transactions. Customers can make purchases or payments directly within the chat, providing a frictionless shopping experience.

6. Brand Storytelling

Share your brand’s narrative and values through multimedia content on WhatsApp. Whether it’s through videos, images, or voice messages, businesses can create compelling stories that resonate with their audience, building brand loyalty and recognition.

7. Customer Reviews and Surveys

Gather valuable feedback from customers using WhatsApp Business by leveraging its interactive features and gamifying the feedback process. Request reviews, conduct surveys, and obtain insights into customer preferences and satisfaction levels, enabling continuous improvement and informed decision-making. Utilize tools such as polls, direct messages, and chatbots to foster engagement and streamline the feedback process while incorporating elements of gamification to make the experience more enjoyable and incentivize participation from your customers. This approach not only encourages active involvement but also enhances customer satisfaction and loyalty.

8. Audience Engagement Analytics

Gain valuable insights into customer interactions with comprehensive analytics provided by WhatsApp Business. Track message delivery, open rates, and customer response times to refine strategies and enhance engagement.

9. Build Trust with End-to-End Encryption

WhatsApp’s end-to-end encryption ensures the security and privacy of customer conversations. This level of data protection builds trust and confidence among customers, reassuring them that their information is safe.

10. 24*7 Availability for Instant Customer Support

With WhatsApp Business, businesses can provide round-the-clock customer support. Promptly address queries, resolve issues, and offer assistance at any time, enhancing customer satisfaction and loyalty.

Leveraging WhatsApp Business API with Zceppa 

Zceppa provides WhatsApp Business API integration, a potent channel for businesses seeking to strengthen customer engagement and support. 

With Zceppa’s suite of products, businesses have generated over 2 million end-consumer interactions on WhatsApp and amassed more than 45,000 inbound leads. This compelling data underscores the efficacy of leveraging Zceppa for WhatsApp Business API integration. 

Zceppa’s products offer businesses unparalleled opportunities to optimize customer interactions, personalize marketing efforts, and drive tangible results through WhatsApp Business API. These include:

Zceppa Interact

Interact allows businesses to manage 2-way WhatsApp communication at scale, helping engage a wider audience and maximize the impact of their marketing campaigns. It provides a unified dashboard where central/distributed teams can have access to the complete history of every customer interaction. Real-time notifications and alerts ensure that no message goes unnoticed. Automation ensures quick replies to queries. With Zceppa Interact, businesses can drive engagement, build brand awareness and foster customer loyalty through strategic and targeted messaging strategies.

Results

113% increase in conversion rates

27% increase in sales

Zceppa Campaigns

Zceppa Campaign is a beacon for personalized marketing excellence through WhatsApp Business API. It empowers businesses to create and execute personalized marketing campaigns at scale that speak directly to the interests and preferences of individual customers. Businesses can also use opt-in opportunities to build their customer list on the go. 

Furthermore, by leveraging customer data and behavior insights, Zceppa Campaigns enables businesses to segment their audience and tailor messages accordingly. Whether it’s sending birthday discounts, exclusive offers based on past purchases, or product recommendations, businesses can deliver messages that resonate with each recipient on a personal level. This level of customization not only boosts conversion rates but also strengthens customer relationships, fostering long-term loyalty and advocacy.

Results

>98% for text-based messaging across channels

>80% messages are seen within 5 minutes

Zceppa Multi-location Manager

Businesses looking to streamline their operations across multiple locations can now do so effortlessly with Zceppa’s Multi-location Manager. With this feature, businesses can centrally configure their WhatsApp number and utilize it across numerous locations to send location-specific promotions, event notifications, and special offers to customers based on their proximity to various store locations. So, whether you have 3 or 100+ locations, Zceppa Multi-location Manager will allow you to stay on top of key activities (WhatsApp calls, messages, orders, appointments, etc) across all your locations- from a single interface.

Results

18x increase in search visibility 

5x more traffic and 2x actions

40% increase in conversions

Zceppa Reviews

Reputation-Booster is what Zceppa Reviews is known as in the industry. This comprehensive platform enables businesses to collect feedback from customers seamlessly, whether it’s after a purchase, service interaction, or event attendance. By sending automated text-based review requests and surveys, businesses can gain valuable insights into customer satisfaction levels, product performance, and areas for improvement. Zceppa Reviews streamlines the process of managing reviews, allowing businesses to respond promptly, address concerns, and showcase positive feedback within their WhatsApp Business profile.

We can enable WhatsApp-based automated interactive flow to capture customer feedback and reviews.

Results

225%  increase in reviews

5x increase in conversions

57% increase in leads

Invest in a Future-Proof Communication Channel with WhatsApp Business API 

WhatsApp has seen 200 times growth between 2010 and 2020 in terms of monthly active users. With its user-friendly interface and extensive reach, WhatsApp has seamlessly integrated itself into the fabric of modern commerce.

Investing in the WhatsApp Business API presents a strategic move towards establishing a future-proof communication channel for businesses. With this API, companies can seamlessly integrate WhatsApp into their customer communication strategies, offering a direct and convenient channel for interaction.

In fact, customer engagement and support have always been issues for mid-sized and large businesses. In this context, businesses should leverage the capabilities offered by Whatsapp Business + tools like Zceppa, which can exploit these capabilities to a full extent and deliver results that seem unreal otherwise.

Sign up for a free trial to get started.