In 2025, driving footfalls and boosting conversions for your brick-and-mortar business hinges on mastering local SEO. As mobile searches surge and consumer behavior shifts, optimizing your listings across locations has never been more critical to increasing visibility and attracting customers.

This year brings exciting advancements in SEO, fueled by rapid AI integration, evolving algorithms, and changing search habits. With AI powering hyper-personalized search results and smarter content creation, businesses must stay ahead of the curve to thrive in an increasingly competitive digital landscape.

We’ve gathered 25 essential statistics into one place that will help you maximize your SERP rankings and level up your local SEO strategy.

Get ready to unlock the full potential of local SEO and turn your multi-location presence into a growth engine!

Industry Overview For Local SEO

As the internet continued to expand, it soon became evident that a navigation tool was necessary in order for users to make their way around. Enter Google: leveraging keyword matching and link analysis, they were able to rapidly become one of the preeminent search engines – allowing people all over the world access relevant content quickly and easily. With this added capacity came unprecedented growth as web exploration took off!

Local search is an important element of modern search engine optimization (SEO). With the rise of mobile devices and voice-controlled searches, local searches are becoming increasingly common. This has led to an increasingly sophisticated Google algorithm, which rewards businesses that specifically tailor their content for hyperlocal markets.

Are you looking to maximize your local search engine optimization efforts? If so, Google’s algorithm is an important factor to consider. Following best practices for local SEO can have a positive impact on organic traffic levels and make sure that your business is visible to local prospects and customers. 

Local content, social profiles, links, and citations can all contribute to getting the most relevant local search results for your business. With the help of local SEO, you can ensure that your products and services are positioned prominently on search engine results pages.

Note: Maximizing your visibility in the Map Pack has never been easier! Google provides a comprehensive set of guidelines for representing businesses on their platform, with key tips to ensure that listings won’t be suspended. Utilize this invaluable resource and watch as you climb up those search engine results pages.

Google’s Ranking Factors

Local SEO works to paint your business as the ideal answer for online searchers in close proximity. Utilizing a combination of technical and creative methods, Local SEO ensures that search engines see you as both relevant and prominent within a certain area – giving people what they’re searching for while improving visibility in local markets.

Google’s ranking factors revolve around three key aspects: proximity, prominence, and relevance.

Relevance 

Relevance describes the degree to which a local business profile aligns with a user’s search query. To give Google a better understanding of what you offer and maximize its relevance, ensure that all information included in your profile is comprehensive—this will put you one step closer towards attracting interested shoppers!

Distance

Google utilizes specific data regarding a user’s location when computing distance. If no particular place is indicated in the search inquiry, then Google will depend on its existing knowledge about the said area to come up with an answer.

Prominence 

Prominence is a ranking factor in local search results. Businesses with well-established offline reputation are more likely to be seen as standout contenders when it comes to ranking locally online, too; think of iconic landmarks like hotels, museums, or stores that easily come up on your radar!

Local SEO Statistics For 2025

As you build your marketing plan for the year 2025 ahead, stay in tune with local SEO statistics to maximize returns. There are many facets of this search engine optimization tactic that should not be overlooked – from understanding its significance and core ranking factors to staying up-to-date on essential stats. Consider these key insights when creating your 2025 Local SEO strategy!

Local SEO Statistics: General SEO Stats

1. According to Semrush, less than 1% of searchers click on the second page of Google results.

2. Google possesses nearly 82% of the global search engine market.

3. 65% of users who search on Google click at least one of the organic search results they’re presented with, highlighting the importance of ranking well on the platform.

4. Keyword rankings and organic pageviews (11.7%) are the top tracked SEO metrics.

5. 46% of Google search queries have local search intent.

6. 36.3% of State of SEO respondents believe generative AI in search platforms and AI-generated content are major disruptors going forward into the future.

7. According to BrightEdge, SEO drives 1,000%+ more traffic than organic social media.

Local SEO Statistics: Backlinking

8. Google uses several ranking factors: top 3 being high-quality content, page experience for users, and backlinks.

9. The number of sites that link to a page has been shown to correlate with rankings on Google

10. 52% of digital marketers say that link building is the most difficult, and most effective aspect of an SEO campaign.

11. 51% of digital marketers believe that two to three internal links should be added for new or old blog posts, while 36% argue it should be as many as five.

12. Pages with URL anchors from internal links will see almost 50% more traffic than pages without URL anchors.

13. Websites that possess between 30 and 35 backlinks generate over 10,500 visits per month.

14. On average, the ideal amount of internal links you should have to get the most Google clicks is between 40-44. But after that, i.e. with 45-50 internal links, the effect reverses, and traffic begins to decline as the number of internal links rises.

Local SEO Statistics: Mobile 

15. Approximately 57% of local searches are conducted on mobile devices.

16. 88% of mobile searches for local businesses result in a visit or call within 24 hours.

17. 18% of local mobile searches lead to a purchase within one day.

18. 76% of searches from mobile devices are related to something nearby.

19. 60% of smartphone users have contacted a business directly through the search results, using features such as the “click to call” option.

Local SEO Statistics: Google Business Profile

20. Businesses in the top three SERP positions have an average of over 200 Google reviews, managed via Google Business Profiles. 

21. 75% of businesses ranking in the top three positions on SERPs have filled in the description section of their Google Business Profile.

22. 87% of consumers searching for local businesses online rely on Google. 

23. Google’s market share in the search industry is 91.62%, making it the dominant player in local search.

24. Local search experts agree that the primary category assigned to a Google Business Profile is the #1 ranking factor for appearing in the local pack.

25. 46% of all Google search queries have local intent, showing how critical it is to optimize for local searches.

7 Essential Strategies for Improving Your Local SEO Rankings

If you want to achieve local SEO success, be sure to optimize for the key ranking factors and industry insights. But don’t stop there! Also, look into the following seven specific local SEO elements that can help maximize your results.

1) Make Proximity Work for You – Unlocking the Benefits of a Prime Location

With consumer convenience being paramount, Local SEO ensures your business stands out in its vicinity. By targeting the proximity of shoppers to your service or product offering, search engines prioritize making it easier for customers seeking specific items and services in their area – boosting ranking visibility & increasing potential sales opportunities!

Ensuring that your contact information is accurate and consistent across different outlets can have a powerful impact on how you’re viewed by search engines. Keeping this in check could be the gateway to improved rankings!

2) Mastering the Naming, Address, and Phone Number (NAP Citations) Formula

Google uses the Name, Address, and Phone (NAP) details on your digital properties to calculate proximity that helps determine local search engine rankings. To ensure accuracy in these calculations, make sure all citations of NAP are consistent across websites and directories. Doing so will help you get higher visibility for potential customers!

3) Leveraging the Power of Your Google Business Profile Listing

Google Business Profile listings are an essential tool for local businesses when it comes to connecting with customers. In today’s world, where people often include ‘near me’ in their search queries – GBP is key! With the help of this powerful resource, your business will be exposed on a localized level and easily visible to those who matter most: potential customers nearby.

Bonus: Here are 9 Ways to Harness the Benefits of Google Business Profile Listing for Maximum Exposure

4) Embracing the Power of Balanced Positive Online Reviews and Ratings

Online reviews and ratings are key drivers for gaining better visibility in Google’s map pack search results. Having a high average star rating of 4 or 5 stars can be the deciding factor in securing your leading spot, whereas having an unsatisfactory rating may reduce queries relevant to you. Ultimately, trusting online feedback is essential to building customer confidence and increasing brand credibility.

5) Leveraging Your Chosen Primary Category to Boost Visibility on Google Business Profile

With nearly 4,000 options for categorizing businesses available through Google alone, it’s vital to make sure you choose the most appropriate and specific primary category. Your selection here holds considerable sway when it comes to local search engine rankings on Google; up to ten total categories may be chosen (one primary + nine secondary), so accuracy is key.

Your categories should embody the character of your business, not just its capabilities. For a comprehensive overview, set aside distinct spaces for attributes and descriptions to perfectly capture who you are as an organization.

Good Read: The Strategic Impact of Secondary GBP Categories on Keyword Search Results

6) Localizing Your Website to Reach a Wider Audience

Having a local business website should be the priority of any business looking to engage with visitors and search engines. Make sure customers can find your company’s name, address, city, and region easily on their first visit to your homepage – make it easy for them! 

To guarantee that viewers are engaged with each individual site or store location, you create content that is tailored specifically for that page. For example – utilize pertinent keywords related to particular locations, such as major neighborhoods/landmarks or intersections, in order to maximize visibility opportunities. By using phrases for services like “Coffee Shop in Bangalore” or “Coffee Shop in Whitefield”, you are guiding viewers to learn who and where you serve specifically – a key factor in helping them find what they need!

7) Be Discovered by New Customers Through Google Maps

Unlock more doors to success with Google Maps! This free service provides you the potential for a greater online presence and gives your business an edge over competitors. Google Maps users often dream of their destination before they arrive, looking for that tantalizing taste of what’s to come. This enthusiasm shines through in the way people search and can help potential customers get truly excited about a visit!

Let Google Maps help your business be seen! Explore the benefits of having a presence on this popular platform and find out how you can make an impact:

• Help Your Customers Find and View Your Location 
• Start Conversations with Potential Customers 
• Drive More Traffic to Your Website 
• Showcase Your Business Listing With Images 
• Increase Footfall By Listing Your Open Hours 
• Build Your Reputation With Reviews

So, take advantage of this powerful tool today and start connecting with new customers tomorrow. 

The Future of SEO – 2025 & Beyond

In 2025, local SEO remains a cornerstone for businesses aiming to boost visibility, attract customers, and drive growth in an increasingly competitive digital landscape. With mobile searches on the rise and Google dominating local search, mastering strategies like optimizing Google Business Profiles, building high-quality backlinks, and leveraging AI-driven insights is essential.

By staying informed about key statistics and trends—such as the importance of reviews, mobile-driven actions, and localized search intent—you can position your business for success. As customers continue to rely on hyperlocal searches, the businesses that prioritize local SEO will be the ones to convert opportunities into lasting growth.

Now is the time to refine your strategy, harness the power of data, and make 2025 the year you achieve unparalleled success in local search!