Background

As technology continues to revolutionize the healthcare industry, the emergence of digital within skincare is no exception. Mobile usage has become a driving force as it forecasts impressive sales numbers estimated at over 85% – making Digital a vital element throughout every stage of the local buying journey from discovery to purchase.

Skin clinics can leverage this trend by optimizing their online presence for hyperlocal search.

Challenges – Lack of consistent digital presence on Google

Lack of a strong digital presence and reputation on Google and other social platforms. No focus on top drivers of local discovery, consumer choice, and conversions.

Lack of Customer Engagement

No mechanism to send targeted communication like product and promo offerings to customers

Customer Reviews

Despite having 100s of patients every month, there was no mechanism to collect & manage customer reviews consistently and build a credible online reputation

Local Social Activity

There was no content strategy to actively engage with the clientele on digital channels through regular social media content sharing

Objective

Create a strong digital presence & reputation on search & social platforms to increase organic and inbound leads and conversions from mobile ‘Near Me’ search.

Solution – Review management to enhance reputation

Zceppa’s Discovery Products Ensured ’Near Me’ search Dominance In 3 Actionable Steps