Healthcare Online Review Impact Whitepaper

A comprehensive guide for multi-specialty hospitals based on research spanning Google Business Profiles (GBPs) of 50+ hospitals and 1100+ doctors.

What you’ll learn

What’s inside the whitepaper?

Discover how hyperlocal search and optimized Google Business Profiles transform patient engagement and drive revenue growth for healthcare providers. Our whitepaper reveals key insights from Zceppa’s 12-month study of over 1,400 Google Business Profiles across 25+ multi-specialty hospitals, including 300+ hospital/clinic/department profiles and 1,100+ doctor profiles.

  • The Impact of Hyperlocal Search: Two-thirds of healthcare searches are hyperlocal. Understand how this translates to immediate patient engagement and higher conversions.
  • Google Business Profiles as Your Digital Front Door: Uncover the power of accurate, complete & optimized GBPS to build trust, enhance local search visibility, and drive a 3X increase in patient inquiries.
  • The Power of Patient Reviews: Boost your search by 8X and inbound calls by 2X with superior review management.
  • Doctor & Department Profiles: See why dedicated profiles for doctors and specialties are game-changers, increasing search visibility by up to 4.5X and driving more inbound calls.
  • Revenue Impact: Realise upto a 1+ million USD in incremental revenues with Zceppa’s ROI Calculator.

Sneak peek- Inside the whitepaper

Take a quick look

About Zceppa

Zceppa is a leading healthcare engagement platform built to help providers deliver personalized, timely, and meaningful interactions throughout the patient journey. With AI-powered automation, smart segmentation, and actionable insights, Zceppa enables healthcare businesses to improve patient outcomes, reduce no-shows, and grow revenue — all through a seamless, intuitive interface.

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